As we have entered 2021 the COVID-19 pandemic has not only refused to leave us but even escalated in many parts of the world, showing new strains and leading to more concerns of a permanent vaccination solution.
Whatever happens, people are resilient and innovative and without a doubt, a solution will be found. This same flexibility and innovation have led to some positives like the development growth and expansion of Virtual Events.
Virtual and Hybrid Events (A combination of Virtual and live Events) will, in fact, be one of the dominant trends this year of the events industry – so watch this space as we release an article soon on other trends too.
Sustainability is essential – and in our hands
Another positive of the pandemic is the positive impact it has had on sustainability all over the world. Reports of clear skies and clear rivers in many parts of the world as air travel and industry slowed down and the emergence of more wildlife, where fewer people visited their habitat, proved that sustainability is very much in our hands.
It is obvious therefore that sustainability is better achieved through holding a fully Virtual Event, something now not only possible but also equally as effective as (and more cost-effective than) live events.
However, where a live element needs to be added combining live and Hybrid Events can make a difference, offering a more sustainable option.
Some advice on ‘in person’ options
The best advice when people do need to meet in person is to combine this with the technology and reach of a Virtual Event and run them simultaneously live and online. This allows those not so keen to attend live to have the option of attending online – and of course for those in faraway countries to attend without the massive carbon emissions put out by international air travel. It is also far more cost-effective for those wishing to attend online and therefore widens the audience from that perspective too.
For the in-person part of the event, it is advised that you should always look to a venue that practices sustainability in its structure, operations and policies. Select a venue certified with ISO 20121, LEED or EMAS. Eco-conscious architecture with solar panels, energy-saving heating, cooling systems and lighting all contribute to a ‘greener’ event too, and operational aspects like a designated recycling program to manage their waste and the distribution of recyclable materials at every level are also important.
The way the event is organised can also significantly reduce carbon emissions, like arranging close proximity accommodations so that delegates can walk as opposed to using transport, or where necessary this should be via public transport or carpools.
South African innovators of a more sustainable way
One of the reasons South African company Virtual Event recently signed a long term agreement with international Virtual Events pioneers Hubilo, is that we not only see Virtual Events as one of the ways we all businesses will operate in the future but because we see sustainability as a responsibility everyone on the planet needs to share.
Partner with us and find out that you can offer your clients not only better, more cost-effective Virtual and Hybrid Events but a chance to become part of an international business community and a global sustainability initiative.